In Q4 2019, Forever21 – once a 4.4 billion-dollar retail giant announced global bankruptcy and made the decision to shut down nearly 815 stores in 57 countries across Asia and Europe, shattering the hearts of many loyalist’s world-over.
However, Forever21 India, thanks to the strength of Aditya Birla Group funding, remained grounded against the unfolded a series of 2020’s rude global pandemic awakening.
Quarantine VS Forever21 India
In India, a national lockdown was announced toward the end of March in efforts to contain the COVID19 crisis, however, the decision left very little time for businesses and their customers to react or adapt. Forever21 India was no such exception.
- Orders were stuck in dispatch
- Refunds were delayed
- Pickups and deliveries all came to a sudden standstill
With a fully functional website, and a steady inflow of demand rate, Forever21 conducted constant communication go gain a strong foothold and aided brand operations via a robust ORM system
The Locobuzz ORM team kept customers updated through constant communication about operational details, status updates while maintaining the upkeep of brand engagement standards.